ALLEN WISE Get in touch
Advisor — Security & AI Market Entry

First feet on the ground for pre‑IPO security & AI vendors entering the UK & Northern Europe.

Thirty years opening the doors, lining up the partners, and building the local teams that turn a market-entry plan into revenue — before HQ commits serious money to the region.

MARKET Entry UK & NORTHERN EUROPE
US / APAC UK & N. Europe
About

Home turf: cybersecurity. Moving with the market.

Thirty years of getting cybersecurity and tech vendors their first flagship customers in the UK & Northern Europe. I'm usually the first feet on the ground — then, once that first revenue is in, I build the local team that scales what I started.

Right now that means security, AI, and AI-driven security — plus recent work with Linux EDR and AI contract management vendors. Cybersecurity's still my home turf, but the portfolio's moved with the market.

Current focus

Four areas, one region

Where the deals are happening right now, and where I spend most of my time.

01

Cybersecurity

Three decades of relationships across enterprise buyers and channel.

02

AI & AI-driven security

Where most of the newest vendor conversations are starting.

03

Linux EDR

Recent, specific work helping a Linux EDR vendor land regional traction.

04

AI Contract Management

Bringing AI contract management software into major organisations.

Who I work with

I work both sides of the table

For vendors

Pre-IPO vendors

US and APAC vendors, some under NDA. I open the C-suite doors, line up the channel partners that matter, and get real commercial traction going before HQ commits serious money to the region.

For investors

Seed investors

Sharper regional insight, real competitive intel, and direct prospect engagement — so you know what a portfolio company's European push actually looks like before it scales.

How it works

Land, open doors, then build the team

1

Land

I'm the first feet on the ground — testing the region with real prospects, not desk research.

2

Open doors

A deep C-suite network gets you in front of enterprise buyers and the right channel partners.

3

Build the team

Once there's first revenue on the board, I help build the local team that scales it.

Get in touch

Let's talk about your UK & Northern Europe entry

Send a short note on where you are and what you're trying to do. If it's a fit, we'll set up a call.